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Hugh Hefner saves Hollywood Sign

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Hugh Hefner saves Hollywood Sign

or rather saves the view of the Hollywood sign. It ironic that that a sign originally set up for an advert for a real estate development was under threat from a real estate development. Should the sign have been saved?


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Back in the day
The famous Hollywood sign has been saved from being spoiled by property development by a last-minute donation from Playboy mogul Hugh Hefner.

The soft-porn magnate gave $900,000 (£580,000) to the fund which was set up to stop the site being developed.

The sign is owned by the city, but the property around it belongs to a group of Chicago-based investors.

California Governor Arnold Schwarzenegger described the news as "the Hollywood ending we hoped for".

Governor Schwarzenegger said Mr Hefner's donation and a $500,000 matching grant brought to an end a $12.5m fundraising campaign.

'Hollywood's Eiffel Tower'

It means 138 acres around the hillside sign will be protected from developers, who wanted to turn the land into high-price housing estates.

"It's a symbol of dreams and opportunity," Gov Schwarzenegger said.

The investors had planned to sell the land to developers, but agreed to sell to the trust for $12.5m if the money could be raised.

Mr Hefner, who calls the sign "Hollywood's Eiffel Tower", said: "My childhood dreams and fantasies came from the movies, and the images created in Hollywood had a major influence on my life and Playboy."

Donations came from all 50 US states, 10 countries and celebrities, including actor Tom Hanks and director Steven Spielberg.

In February, the sign was draped with a banner which read "Save the Peak", to raise awareness of the campaign.

The Hollywood sign itself, which is set high up in the hills, was initially created in 1923 as an advert for a real estate development called Hollywoodland.

It never faced demolition, but campaigners were worried the famous vista would be ruined by the sight of properties towering over the four-storey high letters.

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Well, it is practically a landmark in it's own right and so kudos to those donating to save it IMO.

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Gunner 51 wrote:Well, it is practically a landmark in it's own right and so kudos to those donating to save it IMO.


I agree on that level, but every time I see yet another trailer for a completely shit hollywood movie I often wonder if this scourge on the planet is best left to fallow. :)

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I say keep the Hollywood letters as a symbol of bygone glamour and glitz. Though these days, the stuff Hollywood produces is pretty lousy, I have to admit. They just don't make films and actors like they use to.

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smeggypants wrote:It means 138 acres around the hillside sign will be protected from developers, who wanted to turn the land into high-price housing estates.



Any decent architect could have built a set of apartments that look exactly like the wording currently up there.

And those that can flash the cash would have paid muchos pesetas, not only for the rather exclusive view over the city, but somewhat more for the limited number of apartments (9) that would be built on the hillside.

I think Arnie has made a major booboo considering how much debt the state is in.

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Channel Hopper wrote:
smeggypants wrote:It means 138 acres around the hillside sign will be protected from developers, who wanted to turn the land into high-price housing estates.



Any decent architect could have built a set of apartments that look exactly like the wording currently up there.

And those that can flash the cash would have paid muchos pesetas, not only for the rather exclusive view over the city, but somewhat more for the limited number of apartments (9) that would be built on the hillside.

I think Arnie has made a major booboo considering how much debt the state is in.


That's the kind of thing I'd expect to see in Holland.

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