Tycoons turning Israeli media into hasbara tools
Expansion of Zionist media worldwidehttp://www.haaretz.com/print-edition/news/tycoons-turning-israeli-media-into-hasbara-tools-1.451335
So what are the goals here?
"You have to understand the balance of power in the Jewish organizations around the world to identify Lauder's interest, and that of other businessmen, in controling information through the media," said a highly placed source in Israel's foreign media industry. "They're not looking for business, simply because there is no business in this. It's being done for two reasons - either to achieve political influence or to promote values that are important to them."
Like Adelson, Lauder - an heir to the Estee Lauder cosmetics fortune, founder of the philanthropic Ronald S. Lauder Foundation and president of the World Jewish Congress - is considered an ally of Prime Minister Benjamin Netanyahu, and recently sponsored an ad in the Wall Street Journal expressing support for Netanyahu and his position on the Israeli-Palestinian conflict. For Lauder, having his own media outlet represents an opportunity to gain power and wield greater influence.
"There isn't a tower on Rothschild Boulevard or in Tel Aviv, more generally, that hasn't advertised in newspapers targeted for readers abroad," said Katz. "Foreign residents are major buyers of Israeli real estate, and we reach them through our media."