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TV's most irritating man

GO COMPARRRRRRRRRRRRRRREEEEEEE!!!!

Image

Sorry, but I think I’m about to spoil your ­entire day. ­Perhaps your week. The ­moment I tell you the identity of the man sitting opposite me on the couch here at the Royal Opera House in London’s ­Covent Garden, something terrible is going to happen.

A mad singer with a curly-twirly moustache and an ill-fitting morning suit will barricade himself inside your head, padlock himself to your brain and start singing the world’s most annoying tune — with no guarantee of when he’ll stop.

You don’t believe me? Really?

Well then, let me say that I am ­sitting with the man from the Go Compare TV commercials.

Cue music! Cue over-sized spotty bow tie! Cue that damned catchy melody . . . ‘Go ­compaaaare. Go compaaaare . . .’ Cue the uncalled-for advice in that terrible cod-­Italian accent: ‘Search no loooooonger, to save some wooooonga . . .’

Like I say, I’m sorry. But I did warn you.

Today the evil genius at the centre of the commercials can at last be named and shamed. He is Wynne Evans, a 38-year-old father-of-two from Carmarthen. To his credit — and I’m not about to start defending him — Evans is at least a genuine opera singer, rather than just a plump actor with an ­ability to mime.

Until 18 months ago, he was a ­jobbing tenor, bobbing from gig to gig in a respectable but unexceptional manner. Today he’s a wealthy man who, on the back of his TV ­success, has just signed a lucrative six-album deal with Warner Records.

‘I had no idea that the commercials were going to become so massive, but they have completely changed my life,’ says Evans.

‘Now, I have financial security, an album deal, a little bit of celebrity, everything you dream of.’

Alas, not everyone is quite so enthused. A few days ago, the commercials for the price comparison website were named the most irritating TV ads of 2010 by Marketing magazine. For the second year running.

Image
Wynne Evans
Meanwhile, a campaign on Facebook entitled ‘Go Compare, Go Compare, Give me a bat to kill the t**t at Go Compare’, has attracted 257,000 members — 50 times more followers than the TV commercials’ official fan page.

How does it feel to be quite so damned irritating? ‘You say irritating, I say delightful,’ replies Evans, with a smile almost as broad as his character’s corkscrew moustache.

Though loathed by so many, the ads are undoubtedly effective. ‘Since they have been running, we’ve gone from third in the market to first in the market,’ says Evans. ‘The key thing for us is that people sit down at their ­computers and think about us first.’

It’s a feat made all the more remarkable when you consider that Evans’s main rival is ­Aleksandr Orlov, the animated meerkat whose adverts have spawned whole swathes of spin-off merchandise, not to mention a best-selling autobiography.

And, anyway, kids love Gio ­Compario, to give his character his official name, even if most adults do not.

Evans has recorded ten ­commercials — but only seven have been shown so far. ‘They bring a new one out every three months.’

They’re high-budget affairs — for one 40-second ad he and the crew were flown out to film on location in Cape Town. He’s already contracted to record five more later this year.

Where does the tune come from? The answer might surprise you: it’s an adaptation of a World War I song, Over There, written by George M Cohan, to buoy up support for the American war effort and to tell the dreaded Hun that Uncle Sam was on his way to beat the hell out of the enemy.

Over there, over there, send the word, send the word over there. That the Yanks are coming, the Yanks are coming . . .

Still, success is all very well, but it still can’t be much fun for Evans to have become so famous, so quickly, and yet be despised by so many. (Just ask Piers Morgan.)

‘At first, I was devastated by the criticism,’ he says. ‘I thought they’d stop making the ads. But I got on the phone to the advertising people and they were delighted. They told me: “My dear boy, this is ­wonderful news. People are noticing us and it’s brilliant for business.” So now I am really proud.’

Looking at Evans today in his slouchy jeans and jacket, it’s difficult to see his alter ego. Gio has a shock of jet-black hair and that silly moustache. Plus, he bellows everything. Evans is balding, lightly bearded and quietly spoken.

‘I have to spend an hour and 20 minutes in make-up before I look like him,’ he says.

It must, I venture, take ages to squeeze into a fat suit. There’s an embarrassed cough. ‘No, no, it’s not a fat suit,’ says Evans. ‘It’s all me, I’m afraid.’ He weighs 18-and-a-half stone, though oddly does not appear as big as that in person.

Plenty of people do identify him in the street, though.

Those who approach him directly inevitably serenade him with his catchphrase, or ask him to deliver a personal rendition. Evans, eager not to offend, says he is unfazed by such requests and has thus had to belt out ‘Go Compare!’ at the supermarket and railway station.

But what do the members of his ­family — his wife Tanwen, 34, their daughters, nine-year-old Ismay and Taliesin, six — make of his new-found stardom back home in Cardiff?

I’m afraid he has made a liar out of his missus. ‘She teaches violin in local schools. Somehow the kids have heard and they ask her: “Miss, is your husband the Go ­Compare man?” Now, she just says: “No.” Because if she tells them the truth, they never get to the violins.’

His own children also love what he does. Young Ismay swiped his moustache one day, which caused a bit of a panic when Evans noticed it was missing — ‘they cost about £1,000 each’.

‘I asked her if she had seen it and she said: “Oh yeah, it’s in school. I took it in for show and tell.” She told me it was in a crisp packet in her desk.’

Luckily, the moustache, though lightly pickled in salt and vinegar, lived to irritate another day.

There’s something very refreshing about Evans. He’s cheerful and funny and sprinkles his life story with lively anecdotes. (Don’t ask him to tell you about the air-sick ­passenger who sat behind him in business class on the flight home from Cape Town.)

He is completely honest about the fact that he wouldn’t have been offered his big new recording deal — or any deal at all — had he not done the commercials we all love to hate.

And he’s still working as an opera singer — we’re at the Royal Opera House because he’s rehearsing for his role in Anna Nicole, an extraordinary-sounding production that opens here next month and tells the story of American glamour model Anna Nicole Smith, who died in 2007 after a suspected drugs overdose.

‘I challenge anybody in this game, if you were offered a job like this, wouldn’t you take it? I’m just an opera singer trying to make a living’

So has his TV success led to ­jealousy among other opera ­singers? ‘I don’t think so,’ he says thoughtfully, ‘but what they say behind my back I can’t tell you. In any case, I don’t think I’m dragging opera into the gutter.

‘I challenge anybody in this game, anybody who’s making a living being a singer, if you were offered a job like this, wouldn’t you take it? I’m just an opera singer trying to make a living.’

Go on … how much money has this TV tomfoolery made you? The tenor, so unlike his on-screen character, turns shy.

‘I wouldn’t say I could retire tomorrow and never work again, no,’ he says.

‘But we’ve paid the tax bill, had an extension built, bought a new car…’

A new car. Hmmm. I hope he shopped around for a good deal on the insurance.


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TV's most irritating man


Only because Jonathan Ross is no longer on the Beeb.

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smeggypants wrote:TV's most irritating man

GO COMPARRRRRRRRRRRRRRREEEEEEE!!!!

Image

Sorry, but I think I’m about to spoil your ­entire day. ­Perhaps your week. The ­moment I tell you the identity of the man sitting opposite me on the couch here at the Royal Opera House in London’s ­Covent Garden, something terrible is going to happen.

A mad singer with a curly-twirly moustache and an ill-fitting morning suit will barricade himself inside your head, padlock himself to your brain and start singing the world’s most annoying tune — with no guarantee of when he’ll stop.

You don’t believe me? Really?

Well then, let me say that I am ­sitting with the man from the Go Compare TV commercials.

Cue music! Cue over-sized spotty bow tie! Cue that damned catchy melody . . . ‘Go ­compaaaare. Go compaaaare . . .’ Cue the uncalled-for advice in that terrible cod-­Italian accent: ‘Search no loooooonger, to save some wooooonga . . .’

Like I say, I’m sorry. But I did warn you.

Today the evil genius at the centre of the commercials can at last be named and shamed. He is Wynne Evans, a 38-year-old father-of-two from Carmarthen. To his credit — and I’m not about to start defending him — Evans is at least a genuine opera singer, rather than just a plump actor with an ­ability to mime.

Until 18 months ago, he was a ­jobbing tenor, bobbing from gig to gig in a respectable but unexceptional manner. Today he’s a wealthy man who, on the back of his TV ­success, has just signed a lucrative six-album deal with Warner Records.

‘I had no idea that the commercials were going to become so massive, but they have completely changed my life,’ says Evans.

‘Now, I have financial security, an album deal, a little bit of celebrity, everything you dream of.’

Alas, not everyone is quite so enthused. A few days ago, the commercials for the price comparison website were named the most irritating TV ads of 2010 by Marketing magazine. For the second year running.

Image
Wynne Evans
Meanwhile, a campaign on Facebook entitled ‘Go Compare, Go Compare, Give me a bat to kill the t**t at Go Compare’, has attracted 257,000 members — 50 times more followers than the TV commercials’ official fan page.

How does it feel to be quite so damned irritating? ‘You say irritating, I say delightful,’ replies Evans, with a smile almost as broad as his character’s corkscrew moustache.

Though loathed by so many, the ads are undoubtedly effective. ‘Since they have been running, we’ve gone from third in the market to first in the market,’ says Evans. ‘The key thing for us is that people sit down at their ­computers and think about us first.’

It’s a feat made all the more remarkable when you consider that Evans’s main rival is ­Aleksandr Orlov, the animated meerkat whose adverts have spawned whole swathes of spin-off merchandise, not to mention a best-selling autobiography.

And, anyway, kids love Gio ­Compario, to give his character his official name, even if most adults do not.

Evans has recorded ten ­commercials — but only seven have been shown so far. ‘They bring a new one out every three months.’

They’re high-budget affairs — for one 40-second ad he and the crew were flown out to film on location in Cape Town. He’s already contracted to record five more later this year.

Where does the tune come from? The answer might surprise you: it’s an adaptation of a World War I song, Over There, written by George M Cohan, to buoy up support for the American war effort and to tell the dreaded Hun that Uncle Sam was on his way to beat the hell out of the enemy.

Over there, over there, send the word, send the word over there. That the Yanks are coming, the Yanks are coming . . .

Still, success is all very well, but it still can’t be much fun for Evans to have become so famous, so quickly, and yet be despised by so many. (Just ask Piers Morgan.)

‘At first, I was devastated by the criticism,’ he says. ‘I thought they’d stop making the ads. But I got on the phone to the advertising people and they were delighted. They told me: “My dear boy, this is ­wonderful news. People are noticing us and it’s brilliant for business.” So now I am really proud.’

Looking at Evans today in his slouchy jeans and jacket, it’s difficult to see his alter ego. Gio has a shock of jet-black hair and that silly moustache. Plus, he bellows everything. Evans is balding, lightly bearded and quietly spoken.

‘I have to spend an hour and 20 minutes in make-up before I look like him,’ he says.

It must, I venture, take ages to squeeze into a fat suit. There’s an embarrassed cough. ‘No, no, it’s not a fat suit,’ says Evans. ‘It’s all me, I’m afraid.’ He weighs 18-and-a-half stone, though oddly does not appear as big as that in person.

Plenty of people do identify him in the street, though.

Those who approach him directly inevitably serenade him with his catchphrase, or ask him to deliver a personal rendition. Evans, eager not to offend, says he is unfazed by such requests and has thus had to belt out ‘Go Compare!’ at the supermarket and railway station.

But what do the members of his ­family — his wife Tanwen, 34, their daughters, nine-year-old Ismay and Taliesin, six — make of his new-found stardom back home in Cardiff?

I’m afraid he has made a liar out of his missus. ‘She teaches violin in local schools. Somehow the kids have heard and they ask her: “Miss, is your husband the Go ­Compare man?” Now, she just says: “No.” Because if she tells them the truth, they never get to the violins.’

His own children also love what he does. Young Ismay swiped his moustache one day, which caused a bit of a panic when Evans noticed it was missing — ‘they cost about £1,000 each’.

‘I asked her if she had seen it and she said: “Oh yeah, it’s in school. I took it in for show and tell.” She told me it was in a crisp packet in her desk.’

Luckily, the moustache, though lightly pickled in salt and vinegar, lived to irritate another day.

There’s something very refreshing about Evans. He’s cheerful and funny and sprinkles his life story with lively anecdotes. (Don’t ask him to tell you about the air-sick ­passenger who sat behind him in business class on the flight home from Cape Town.)

He is completely honest about the fact that he wouldn’t have been offered his big new recording deal — or any deal at all — had he not done the commercials we all love to hate.

And he’s still working as an opera singer — we’re at the Royal Opera House because he’s rehearsing for his role in Anna Nicole, an extraordinary-sounding production that opens here next month and tells the story of American glamour model Anna Nicole Smith, who died in 2007 after a suspected drugs overdose.

‘I challenge anybody in this game, if you were offered a job like this, wouldn’t you take it? I’m just an opera singer trying to make a living’

So has his TV success led to ­jealousy among other opera ­singers? ‘I don’t think so,’ he says thoughtfully, ‘but what they say behind my back I can’t tell you. In any case, I don’t think I’m dragging opera into the gutter.

‘I challenge anybody in this game, anybody who’s making a living being a singer, if you were offered a job like this, wouldn’t you take it? I’m just an opera singer trying to make a living.’

Go on … how much money has this TV tomfoolery made you? The tenor, so unlike his on-screen character, turns shy.

‘I wouldn’t say I could retire tomorrow and never work again, no,’ he says.

‘But we’ve paid the tax bill, had an extension built, bought a new car…’

A new car. Hmmm. I hope he shopped around for a good deal on the insurance.


Article Source


Smegs..you are giving this irritant more advertising space on your forum and you're not even getting paid for it. :) They're clever these advertising companies because the more irritating an advert is the more people talk about it and pass the message on. Boring and mundane ads rarely get a mention. :roll:



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He's right up there with the legendary (and now somewhat notorious) Barry Bethell of Slim-Fast fame.




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Channel Hopper wrote:
TV's most irritating man


Only because Jonathan TOSS is no longer on the Beeb.


LOL

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Rocky wrote:Smegs..you are giving this irritant more advertising space on your forum and you're not even getting paid for it. :) They're clever these advertising companies because the more irritating an advert is the more people talk about it and pass the message on. Boring and mundane ads rarely get a mention. :roll:



Talking of boring and mundane ..... Do you remember the previous series of Go Compare Ads. It feature a pastel coloured drab couple walking along and then stepping into a laptop screen.

I can imagine the marketing meetings


"Fucking hell our ads are soooo fucking drab and boring. What we need is a big wake up. Something big! Something loud brash and irritating!!!!"

I love the Go compare ads. Especially the Débutante School! :hubba:

And talking of boring ads. There's some bank advert on at the moment with a magnolia borg couple on a handcart on a railway line. An add created by a committee of suits :)

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Easy solution to all of this - don't watch television :)



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LordNibbler wrote:Easy solution to all of this - don't watch television :)


Good try, unfortunately.......


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phild05 wrote:
Channel Hopper wrote:
TV's most irritating man

Only because Jonathan TOSS is no longer on the Beeb.

LOL


Damn, I forgot his brother (well, it's not difficult)


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Then don't surf the internet. Cut the power to the house. Disconnect the telephone lines. Lock the doors, pull the curtains. Anything to keep out insidious television adverts :)



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LordNibbler wrote:Then don't surf the internet. Cut the power to the house. Disconnect the telephone lines. Lock the doors, pull the curtains. Anything to keep out insidious television adverts :)



There's some grit left in a bin at the bottom of the road, I'll bury my head in it.

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Not if I get there first! :D



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Scott Nelson wrote:
Go:Compare? How about Go: :mad: :maduk: FuckOff?


Altogether now. In the key of Bb .... 1, 2, 3, Go F......


:D :D

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omg i hated those go compare ads for ages after they came out! people mustve complained about it cos they started toning it down, now theres just the silent film one lol. ive gotten used to it now haha

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i HATE the aviva guy even more than the go compare guy!!!!

Image

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TimmyTooFar wrote:i HATE the aviva guy even more than the go compare guy!!!!

Image


Give me the Meerkat ads any time, at least they're funny.
As for the irritant with the twisted moustache who sings, the more you mention him on this thread, the more publicity he gets. :D



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